Last Updated: 22 April 2025
1. INTRODUCTION
This Privacy Policy explains how FirmRanker (“we”, “us”, “our”, or “FirmRanker”) collects, uses, discloses, and protects your personal information when you use our website located at www.firmranker.com and the FirmRanker review management platform (collectively, the “Service”).
We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) (“Privacy Act”) and the Australian Privacy Principles (“APPs”).
Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
2. PERSONAL INFORMATION WE COLLECT
2.1 Information You Provide to Us
We collect personal information that you voluntarily provide to us when you:
- Register for an account
- Complete forms or profiles
- Subscribe to our Service
- Request information or support
- Provide feedback
- Communicate with us
This may include:
- Identification information: Your name, email address, phone number, business address, and position title
- Business information: Your law firm’s name, ABN, business address, and contact details
- Account credentials: Username and password
- Payment information: Credit card details, billing address, and other payment details
- Client information: Information about your clients that you input into the Service for the purpose of requesting reviews
2.2 Information We Collect Automatically
When you access or use our Service, we may automatically collect:
- Device information: IP address, device type, operating system, browser type and settings
- Usage information: Pages visited, time spent on pages, links clicked, and interaction with content
- Location information: General location based on IP address
- Log data: Access times, browser type, and pages accessed
2.3 Information from Third Parties
We may collect information about you from:
- Social media platforms: When you connect your social media accounts to the Service
- Review platforms: Information from platforms like Google and Facebook when you integrate with these services
- Partners and service providers: Information from our business partners, contractors, and service providers
3. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for the following purposes:
3.1 Provide and Improve the Service
- To create and manage your account
- To provide the review management features and functionality
- To process transactions and billing
- To maintain and improve the Service
- To develop new features and services
- To analyse usage patterns and trends
3.2 Communication
- To respond to your inquiries and requests
- To provide customer support
- To send administrative information, such as updates to our terms or privacy policy
- To send marketing and promotional communications (with your consent where required)
- To facilitate communication between you and your clients for the purpose of collecting reviews
3.3 Security and Protection
- To protect the security and integrity of the Service
- To verify identity and prevent fraud
- To enforce our Terms of Service
- To protect our rights, property, or safety, or that of our users or others
4. DISCLOSURE OF YOUR PERSONAL INFORMATION
We may disclose your personal information to:
4.1 Service Providers
We share information with third-party service providers who help us operate, provide, and improve the Service, such as:
- Cloud hosting providers
- Payment processors
- Email service providers
- Analytics providers
- Customer support services
4.2 Review Platforms
With your consent, we share information with third-party review platforms (such as Google, Facebook, etc.) to facilitate the posting of reviews by your clients.
4.3 Business Transfers
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
4.4 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
4.5 With Your Consent
We may disclose your personal information for any other purpose with your consent.
5. CROSS-BORDER DISCLOSURE
We may transfer your personal information to overseas recipients, including to service providers or affiliated entities located outside Australia. Before disclosing your personal information to an overseas recipient, we will take reasonable steps to ensure that:
- The overseas recipient does not breach the APPs; or
- You have consented to the disclosure after being expressly informed that we will not be taking reasonable steps to ensure that the overseas recipient does not breach the APPs; or
- The disclosure is required or authorised by Australian law.
6. DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.
Our security measures include:
- Encryption of sensitive data
- Secure socket layer (SSL) technology
- Access controls and authentication procedures
- Regular security assessments
- Staff training on data protection
7. DATA RETENTION
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining the retention period, we consider:
- The amount, nature, and sensitivity of the personal information
- The potential risk of harm from unauthorised use or disclosure
- The purposes for which we process the information and whether we can achieve those purposes through other means
- Applicable legal requirements
When we no longer need your personal information, we will securely delete or anonymise it.
8. YOUR PRIVACY RIGHTS
Under the Privacy Act and the APPs, you have the right to:
8.1 Access
You have the right to request access to the personal information we hold about you.
8.2 Correction
You have the right to request correction of any inaccurate, out-of-date, incomplete, irrelevant, or misleading personal information we hold about you.
8.3 Deletion
In certain circumstances, you have the right to request deletion of your personal information.
8.4 Complaints
You have the right to lodge a complaint if you believe we have handled your personal information inappropriately.
To exercise any of these rights, please contact us using the contact details provided in Section 13.
9. NOTIFIABLE DATA BREACHES
In accordance with the Notifiable Data Breaches scheme under the Privacy Act, if we experience a data breach that is likely to result in serious harm to individuals whose personal information is involved in the breach, we will:
- Take immediate steps to contain the breach and conduct an assessment
- Notify affected individuals and the Office of the Australian Information Commissioner (OAIC) if required
- Take remedial action to prevent future breaches
10. COOKIES AND SIMILAR TECHNOLOGIES
10.1 What Are Cookies
Cookies are small text files that are placed on your device by websites you visit. They are widely used to make websites work more efficiently and provide information to the website owners.
10.2 How We Use Cookies
We use cookies and similar technologies (such as web beacons and pixels) to:
- Authenticate users and maintain your session
- Remember your preferences and settings
- Analyse how the Service is used
- Measure the effectiveness of our marketing campaigns
- Improve the Service and user experience
10.3 Types of Cookies We Use
- Essential cookies: Necessary for the Service to function properly
- Preference cookies: Enable the Service to remember information that changes how it behaves or looks
- Analytics cookies: Help us understand how users interact with the Service
- Marketing cookies: Used to track visitors across websites to enable targeted advertising
10.4 Your Cookie Choices
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
11. MARKETING COMMUNICATIONS
We may send you marketing communications about our products and services that we believe may be of interest to you. You can opt out of receiving marketing communications from us at any time by:
- Following the unsubscribe instructions included in each marketing email
- Updating your communication preferences in your account settings
- Contacting us using the contact details provided in Section 13
12. CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time. When we make material changes to this Privacy Policy, we will notify you by:
- Posting a notice on our website
- Sending an email to the address associated with your account
- Displaying a prominent notice when you access the Service
The date the Privacy Policy was last revised is indicated at the top of the page. Your continued use of the Service after any changes to the Privacy Policy constitutes your acceptance of the revised Privacy Policy.
13. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
FirmRanker Privacy Officer
2/10 Eagle St, Brisbane City QLD 4000, Australia
Email: privacy@firmranker.com.au
Phone: 1800 652 673
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC):
Office of the Australian Information Commissioner
GPO Box 5218
Sydney NSW 2001
Phone: 1300 363 992
Email: enquiries@oaic.gov.au
Website: www.oaic.gov.au