Methodology

Real client prompts

Every check uses prompts phrased the way people actually ask AI tools for legal help, by practice area and city, in the terminology of the firm's jurisdiction. The free check runs 3 prompts; the full report runs 10.

Blind checks across three engines

The same prompts go to ChatGPT, Gemini, and Perplexity with no context about the firm, no personalisation, and no history.

Name matching

Firm names are matched after normalising legal suffixes, ampersands, punctuation, and common abbreviations, so "Smith & Jones LLP" and "Smith and Jones" count as the same firm.

Limitations

AI engines are non-deterministic: the same prompt can return different firms minutes apart. Results are not affiliated with or endorsed by OpenAI, Google, or Perplexity.